Toronto, Ontario, Sep. 08, 1999 (Market News Publishing via COMTEX) -- King Products Inc. (KINK) announced that it has been selected by India's largest Telco, Mahanagar Telephone Nigam LTD (MTNL) to deliver a network of Interactive Multimedia Payphones in New Delhi and Numbai, India. This deployment begins in October of 1999 and includes the KingNet Internet Software Package, providing management of network content, including advertising and online goods and services, e-commerce payment, pay telephony, network management and remote diagnostics.

The flat panel, touchscreen payphones are based on King's standard mPhone and Plynth series product line, and have an integrated handset and credit card based services operations, allowing for e-commerce transactions and Internet access through high speed ISDN lines. The units will provide pay telephony and public access to Internet on-line services and advertising. The KingNet software allows the multimedia content of each terminal to be carefully targeted at the customer location and local demographic and for measuring market response in real time.

MTNL has aggressive plans to deploy Internet Terminals and to promote Internet access opportunities in India, where Internet access from home is limited.

Rajagopalan, CMD, MTNL, recently stated during an interview published in the May 1999 edition of Business Newsweek that "... Another need that urgently needs to be catered to is the creation of Internet Kiosks. Within the next couple of months, I would have Internet Kiosks in both metros (New Delhi and Numbai) and look forward to customers paying their bills through this..."

Anthony Siregar, VP International Business Development, King Products Inc., "... With the implementation of KING's Multimedia Payphone Network, MTNL will provide its client base in New Delhi and Numbia with new and innovative Public Access to Online services such as e-mail, secure e-commerce, targeted advertising and Multimedia ISDN Telephony..."

KING Products has successfully sold over 2,500 of its slim, zero-footprint and elegantly designed Internet Terminals for Public Access to on-line web-based services to companies such as British Telecom, AT&T, CPC, Singapore Telecom, MTNL India, France Telecom Mobile, NTT, and DriverNet, among others.

About MTNL: Mahanagar Telephone Nigam LTD (MTNL) was incorporated on February 28, 1986, with the objective to establish and maintain telecommunications services within major markets of India, Namely New Delhi, the political capital of India, and Numbai, the commercial capital.

Currently the government holds 56% of the shares, while other major shareholders include Financial Institutions (15%), among others. MTNL operates more than 3,012,324 lines within the New Delhi and Numbai metro areas.

About King Products: KING Products Inc. is a world leader in providing access to the Internet and online services from public areas. Using interactive multimedia terminals and payphones, KING provides effective and convenient interactive multimedia solutions for businesses wanting to connect the public to Internet, e-commerce, telecommunications, advertising and online services. KING is headquartered in Toronto with offices in New York.

KING is a member of the Ascom Group, a Swiss-based global telecommunications and service automation group with 10,500 employees worldwide and annual revenues of approximately Cdn.$2.7 billion. Ascom Group owns 60% of KING and has assigned KING center of competency within Ascom for multimedia technology and products, including networks and terminals. KING will also manage North American marketing and sales of the Ascom Payphone Division's complete range of equipment and services.

KING Products Inc., which has 26,796,635 shares issued and outstanding, is traded on the Canadian Dealing Network under the symbol "KINK".

Contact:
TEL: 1-800-661-5464 Bertrand Meis, President and CEO, KING Products
FAX: (905) 625-0688
E-mail: [email protected]

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Thanks Anna!