SEP 10, 1999, M2 Communications - iMagic Infomedia Technology, developers of the world's first and most globally deployed multimedia payphone, today announces its formal introduction of PowerPhone into the European market. Designed to revolutionise the way people obtain and use information, the PowerPhone will be demonstrated at Europe's leading telecoms conference, TELECOM 99.

A contender for the 1999 FT Telecom's Most Innovative Fixed Product of the Year award, PowerPhone is a convergence of telephony, computing, kiosk technology, e-commerce and advertising, and will also deliver e-business solutions (fax, email and dataJack connectivity) and Internet access to the public. With an established presence in Asia Pacific Rim and the US, PowerPhone's European debut is hotly anticipated.

"PowerPhone's success in the US, Hong Kong and China has given us the grounding to deploy on a more global scope," states Dorothy Cheng, 1Magic founder and CEO. "With more than 1000 PowerPhones already sold in these countries we are more certain than ever that it will be an asset to the European community."

Benefits to the General Public

Users of the multimedia payphone will be able to send emails and have access to the Internet, together with a number of additional interactive on-screen information services. PowerPhone's thermal printing capability enables users to print items such as tickets to concerts, leisure parks and films ordered over the Internet.

The only solution of its kind to provide up-to-the-minute CNN news for users, PowerPhone also serves as a valuable resource for travellers, providing tourist information via its prominent, full colour touchscreen, including recommended accommodation, restaurants, location maps, nightlife venues, local attractions and financial service locations. For user convenience PowerPhone possesses an "all-in-one" payment solution, including credit cards, smart cards, pre paid phone cards, telephone cards and coins.

"When we developed PowerPhone, our goal was to create an advanced public access solution for everyone to enjoy - without the need for training or requiring an in-depth knowledge of the technology. With PowerPhone everyone can reap the benefits of multimedia technology and the Internet without having to personally invest in the technology," said Cheng.

Benefits to the Carriers/Service Providers

PowerPhone's user friendly interface allows service providers to supply personalised value- added customer information, enabling telephone companies to develop tailored solutions to meet the diverse needs of their customers. It serves as a highly effective advertising and promotion medium, enabling commercial organisations to provide product and service information on PowerPhone with customer feedback and enquiry handling capabilities.

About iMagic

iMagic is the developer and whole solution provider of the award-winning PowerPhone. Headquartered in Hong Kong, iMagic is globally recognised as a leader in the development of interactive multimedia technology. Since its unveiling in 1996, PowerPhone has been noted as the world's first commercially, deployed interactive payphone solution, as well as the most extensively deployed interactive payphone to date. In addition, PowerPhone is the first "next generation" payphone with a proven multimedia interactive advertising revenue stream, and it is also the first and only payphone in the world to provide users with CNN news and information.

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CONTACT: Heather Clarke/Daniel Young, 

The Weber Group 

Europe 

Tel: +44 (0)171 240 6189 

Fax: +44 (0)171 240 6195 

e-mail: [email protected] 

David Kim, imagic Infomedia Technology Limited 

Tel: +852 2806 6595 

Fax: +852 2887 2950 

e-mail: [email protected] 

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T: +44 (0)1672 511 094
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Thanks Anna!