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Newsbit
SAN JOSE, Calif. (AP) -- Microsoft Corp. plans to create
boutiques inside Tandy Corp.'s RadioShack outlets in an effort to
accelerate the acceptance of the Internet as part of everyday life
and bring millions of consumers online for the first time.
The Redmond, Wash.-based company on Thursday announced it will
pay an undisclosed amount for construction of as many as 7,000
``stores within a store'' at RadioShacks nationwide to demonstrate
Microsoft products and services.
The kiosks will serve as a way of explaining to consumers the
various choices of connecting to the Web, including computers,
hand-held devices, MSN's WebTV and other appliances.
The announcement was a bit of positive news for the software
giant. It comes less than a week after a federal judge ruled the
company's Windows operating system held monopoly status and that
Microsoft used that power and money to stifle competition.
Microsoft has been trying to expand beyond its core software
business into the increasingly lucrative fields of Internet
commerce and access, investing billions of dollars in communication
and technology companies, including AT&T Corp.
``This is the start of a revolution that's going to have a
profound effect on our society,'' said Microsoft chairman Bill
Gates. ``A key element here is this demystification -- having
someone who can explain what it's all about.''
RadioShack in recent months has been forging alliances with
other companies in a bid to become the place where consumers go for
information and equipment in the Internet age.
To do that, the Fort Worth, Texas-based company has made similar
deals with long-distance provider Sprint Corp., computer maker
Compaq Computer Corp. and Thomson SA's RCA, which makes electronic
devices such as televisions.
As part of the alliance, Microsoft also will make a $100 million
equity investment in the newly launched RadioShack.com, to help
build RadioShack into a leading e-commerce site by referring
customers there for shopping needs.
RadioShack, in turn, would help drive customers to Microsoft's
Web site, which is one of the most popular online destinations but
has largely failed to make significant strides against competitors
such as Yahoo! Inc. and America Online Inc.
Shares of Fort Worth, Texas-based Tandy soared more than 9
percent on the news, rising $6.25 to $71.43 3/4 at 5:15 p.m. on the
New York Stock Exchange. Shares of Microsoft rose $2.50 to $89.62 1/2
on the Nasdaq Stock Market.
Shares of other consumer electronics chains also were boosted
amid speculation by Wall Street analysts that AOL, which also was
seeking to partner with RadioShack, will turn to Circuit City Group
or Best Buy Co.
The new kiosks are expected to appear by the fall of 2000.
Copyright © 1999 Associated Press Information Services, all rights reserved.
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Microsoft To Have RadioShack Kiosks
Story Filed: Thursday, November 11, 1999 6:29 PM EST
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A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
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