Story Filed: Monday, November 29, 1999 7:27 AM EST

HACKENSACK, N.J., Nov 29, 1999 /PRNewswire via COMTEX/ -- ObjectSoft Corporation's (Nasdaq: OSFT) FastTake(R) kiosks received 586,750 page views in October, up 46% from 400,824 in September. A total of 2,000,000 page views have been recorded on FastTake since April 1999.

FastTake is an in-store interactive kiosk that suggests premiere titles to consumers from various participating studios. FastTake allows users to quickly find and locate a video title by name, genre, actor, director or rating. The kiosk also contains information on the video, a picture of the box cover, a trailer, and in most cases three pictures from the video. Using an attractive touch-screen, consumers can view more than 500 movie trailers, reviews and search up to 8,500 titles.

"October delivered our advertisers phenomenal numbers of impressions and click-throughs," said George J. Febish, president and co-CEO of ObjectSoft Corp. "Our advertisers enjoyed 12 million impressions from ad rotators, 627,000 impressions from montage/commercials, and 29,000 click-throughs."

The FastTake video kiosk continues to experience substantial growth throughout the country with kiosks in the top 4 rental chains throughout 25 states, and in 14 of the top 25 Neilson Demographic Marketing Areas (DMAs). There are currently 100 FastTake units installed and operational in the US. The company plans to install 1,000 units in 2000.

October and November saw major advertisers joining FastTake. They include: USA Entertainment (Sports Videos), HBO Home Video, Universal Home Video, Playboy Enterprises, Sterling Home Video, Image Entertainment, A-Pix Entertainment, and Central Park Media. Dreamworks SKG will join them in December.

"This is a new way of doing interactive advertising that is cheaper than the Internet and provides consumer immediate feedback.," said David E.Y. Sarna, chairman and co-CEO of ObjectSoft Corp.

"Advertisers love our impressive set of statistics," said Ray Schwatrzman, VP Sales & Marketing of ObjectSoft Corp. "The average Cost per Thousand (CPM) for impressions is only $ 0.25 and an average CPM for Click-Throughs is only $21.00."

The company plans to introduce theatrical release movies on FastTake in December. MGM and Dreamworks have signed up as ObjectSoft's first two studios to show theatrical content on the kiosk.

Retailers and consumers continue to praise FastTake. Some comments from users include:

    -- "FastTake is great and easy to use.  My eight year-old sister can use

       it."

    -- "This is very helpful when you're looking for a title of a movie that

       you don't quite know the whole title of.  Thank you for installing this

       in your store."

    -- "Awesome.  It helps me find movies that I like.  Great!!!"

       "It is the best! It saves me time, and time is something that I don't

       have a lot of.  It is so easy, the kids can use it.  That means no

       more, 'You can't get that movie, I don't know what it's about.'  With

       FastTake, I can see the pictures and clips."

About ObjectSoft Founded in 1990, ObjectSoft Corporation provides information and services through public access kiosks. The Company's products, FastTake and SmartSign kiosks enable organizations to interact with the general public in high density pedestrian traffic areas. ObjectSoft is a publicly held company listed on Nasdaq. For more information on ObjectSoft, visit their website at http://www.objectsoftcorp.com.

This press release contains certain forward-looking statements concerning ObjectSoft Corporation, which are subject to a number of known and unknown risks that could cause actual results, performance and achievements to differ materially from those described or implied in the forward-looking statements. Among such risks are those discussed in the Company's Registration Statements on Form SB-2 and Form S-3, its Quarterly Reports on Form 10-QSB and its Annual Reports on Form 10-KSB on file with the SEC and other filings made with the SEC from time to time.

SOURCE ObjectSoft Corporation (C) 1999 PR Newswire

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A: NetShift Software Ltd.
A: Hughenden Yard, Marlborough, Wilts,SN8 1LT, UK
T: +44 (0)1672 511 094
F: +44 (0)1672 511 078
E: [email protected]
W: www.netshift.com

Thanks Anna!