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Newsbit

TORONTO, Nov. 29 /CNW-PRN/ - KING Products Inc. today announced its strategic partnership with eOSK.com, Inc. of Princeton, NJ to deploy multimedia e- commerce terminals (eOSK's) for enhanced retail applications.

On Friday, November 26th, the busiest shopping day of the year, Bloomingdales launched the first eOSK.com interactive program, a private network of e-commerce kiosks, at their upscale department stores in New York, Chicago and Los Angeles. Customers will have the ability to purchase Bloomingdales merchandise as well as interact with holiday-specific promotions on the eOSK. This application will allow Bloomingdales to extend the brand of its Flagship 59th Street store in Manhattan, while creating new shopping and retail opportunities.

"King clearly understands the strategy of eOSK.com and has committed themselves to this partnership in redefining retail. They deliver high quality products and this rollout with Bloomingdales is the first step in a very successful relationship between eOSK.com, King Products and the retailers that participate in our network," said Michael Trent Thompson, President & CEO of eOSK.com.

Victor Viola, Vice President North American Sales and Marketing for KING Products Inc. adds, "Research has shown that a vast majority of the public has become comfortable with interactive applications and e-commerce transactions. The timing could not be better for this market segment."

About eOSK.com:

eOSK.com is developing a private network of e-commerce kiosks (eOSK) to be located in traditional retail locations and non-retail locations like college campuses, hotels and resorts, airports, office buildings and sports and entertainment venues. This vast network will carry an assortment of brands and retailers geared specifically to the location of the eOSKs. Additional information is available at www.eosk.com

eOSK.com will target retailers with their e-commerce solution, utilizing KING Products hardware platforms, to allow customers the power to purchase through touch screen kiosks. eOSK.com is based in Princeton, NJ with sales and technology operations based in Manhattan's Silicon Alley. For more information contact Josef Schmidt jschmidt(at)eosk.com 212-352-1960

About King Products:

KING Products Inc. is a world leader in providing access to the Internet and online services from public areas. Using interactive multimedia terminals and payphones, KING provides effective and convenient interactive multimedia solutions for businesses wanting to connect the public to Internet, e- commerce, telecommunications, advertising and online services. KING is headquartered in the Toronto area with sales representation in New York, France and Copenhagen. Additional information is available at: www.kingproducts.com

KING is a member of the Ascom Group, a Swiss-based global telecommunications and service automation group with 10,500 employees worldwide and annual revenues of approximately Cdn.$2.7 billion. Ascom Group owns 60% of KING and has assigned KING center of competency within Ascom for multimedia technology and products, including networks and terminals. KING also manages North American marketing and sales of Ascom's complete range of payphone equipment and services. Additional information is available at: www.ascom.com

KING Products Inc., which has 26,796,635 Class A common shares issued and outstanding, is traded on the Canadian Dealing Network under the symbol "KINK".

Contact: Bertrand Meis , President KING Products Inc. 1-800-661-5464, [email protected]

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