Contact: Larry Mahar Exec VP Marketing 562-626-8200, ext. 111
FOR IMMEDIATE RELEASE
Adelphia Communications and the Buffalo Sabres recently launched an innovative cross-market customer loyalty program using customer relationship management and kiosk technology developed by TouchVision and Carlson Marketing Group (CMG). Adelphia customers that hold Sabres season tickets receive points and special offers for events they attend at Marine Midland Arena. Club members use their membership card to record attendance at one of 8 interactive stadium kiosks. The kiosk network instantly checks a database for member profile. Based on the profile, the member receives personalized special offer coupons for merchandise in the arena and communications services from Adelphia Cable. Attendance data collected by the stadium network is synchronized with the master database maintained by CMG in Minneapolis. According to Adelphia's Regional Vice President, John Cimperman, "This is the first truly integrated loyalty program. We have combined the critical mass of over a half million cable customers and added the emotion and excitement of a sports team and venue."
TouchVision provides end-to-end interactive media, Internet appliance and kiosk solutions for e-commerce, retail, entertainment and leisure markets. TouchVision's technology and applications provide customers with an interactive bridge between the Internet and brick and mortar commerce by enabling customers to publish and distribute broadband media, create e-commerce enterprises and provide interactive information and transaction services.
Adelphia Communications Corp., a leader in the telecommunications industry with cable television and competitive local exchange telephony operations is the 5th largest cable company in the United States with 5.3 million subcribers. Cable systems owned by the Company are located primarily in suburban areas of large and medium-sized cities within the 50 largest television markets.
Carlson Marketing Group is a Relationship Marketing company with international capabilities that span 21 countries. The company helps global Fortune 1000 clients improve their sales and profits by designing marketing strategies which create and strengthen relationships with the audiences. CMG is one of the major operating groups of Carlson Companies. In 1998, Carlson brands generated more than $22 billion in revenue systemwide and currently employs about 160,000 people in more than 140 countries. Corporate headquarters are located in Minneapolis, Minnesota.
For more information, visit the TouchVision website at www.touchvision.com, or contact Larry Mahar at 562-626-8200 ext. 111 or email at [email protected]
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