Press Release
Editors Note: NCR has announced a new branding strategy which extends the NCR "EasyPoint" brand to all
of its self-service devices as I understand it. This is major announcement in our view. Related to this is the
new EasyPoint 45 shown at KioskCom Orlando. More as we get it...
See actual NCR release
for more information
NCR Showcases Versatility of New Self-service Kiosk for Retail or Financial Institutions
NCR EasyPointTM 45 extends successful kiosk line; adds functionality in small footprint
ORLANDO, Fla. -- Retail and financial institutions have a growing need
to provide their customers with easy access to personalized information and
transactions, including printing account statements, shopping gift registries,
and paying bills. Retailers and bankers alike are finding it more cost-effective
and service-oriented to offer their customers user-friendly, self-service access
to these transactions.
Recognizing this need, NCR Corporation (NYSE: NCR) today unveiled the NCR
EasyPointTM 45, an enhanced transactional kiosk that enables the deployer to
offer increased self-service capability that can significantly relieve lines at
service desks and automated teller machines (ATMs), while enhancing the customer's
experience. By redefining transaction possibilities, the EasyPoint 45 makes it
easy for users to access and print gift registries, job applications, bank
account statements, loan applications and rates, or even to add value to smart
cards. Smart card transactions are particularly important in Europe and
worldwide where loyalty programs are popular. Installation in targeted regions
worldwide will begin in April.
"The 'do-it-yourself' approach is becoming increasingly appealing to
time-strapped consumers," said Nelson Gomez, general manager, NCR EasyPoint.
"By putting the consumer in control, kiosks offer an equally appealing
means for deployers to enhance operational efficiency and customer
loyalty."
Touting the highest quality viewing screen in its class with a 15-inch
touchscreen interface, the EasyPoint 45 is the smallest kiosk to integrate a
full-page printer, and is now available with encrypted pin pad and motorized
card reader options. The spill-proof, vandal-resistant keyboard and enhanced
cabinetry were specifically designed to withstand high-volume consumer demand in
an unattended environment. This intuitive kiosk, based on NCR's popular,
industry standard 7401 platform (now branded NCR EasyPoint 41), is simple to
operate and provides additional advertising, branding or marketing opportunities
supported by a full-motion video option.
According to retail industry analysts, offering enhanced kiosk functionality
is a win-win business model that is likely to fuel industry growth for the
foreseeable future. Jupiter Media Metrix, Inc. predicts consumers will purchase
$6.5 billion in goods and services via kiosks by 2006. Similarly, a recent
report by Datamonitor indicates there is substantial opportunity for financial
institutions to diversify their ATM and kiosk strategy beyond the traditional
banking market.
Neal Schwartz, vice president of Convenience ATMs for NCR's Financial
Solutions Division, said, "The NCR EasyPoint 45 enables financial
institutions to lower the cost per transaction, while generating additional
revenue from the added transactions and services. By moving these key
informational transactions to a self-service device without increasing lines at
the ATM, the deployer also enhances the customer experience and increases
loyalty."
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