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  Press Release

Netkey Demonstrates Kiosk-Based Supermarket Solution at FMI Marketechnics 2002

SAN DIEGO – Feb. 4, 2002 – Netkey Inc., the leading provider of self-service solutions for customer-focused businesses, is demonstrating new software for supermarkets that integrates personal shopping with popular kiosk-based self-service applications at the Food Marketing Institute’s (FMI) Marketechnics 2002 conference and exhibition, Feb. 3-5, at the San Diego Convention Center. Netkey is demonstrating with Symbol Technologies (NYSE: SBL) at booth 1719, using an IBM (NYSE: IBM) NetVista kiosk.

Built on the Netkey 6 enterprise software suite, the supermarket solution supports kiosk applications such as deli, bakery and sandwich ordering, couponing, loyalty program administration, and product lookup, all on a common software platform. Retailers can use the Netkey 6 technology to quickly deploy a variety of popular self-service applications on a single technology architecture that increases sales, reduces labor costs, and enhances customer loyalty. The Netkey 6 software can deliver applications to a kiosk, Web site or dynamic signage, maximizing multi-channel opportunities while reducing administrative and IT support requirements.

“Self-service is quickly becoming a key business driver for retailers looking to reduce costs and grow sales,” said Robert Ventresca, director of marketing for Netkey. “Kiosk-based grocery applications built with the Netkey 6 solution can deliver a rapid ROI by increasing order and basket size and lowering the cost of service delivery.”

The Netkey 6 solution includes personal shopping capabilities incorporating Symbol handheld bar code scanners. Using the scanner, a supermarket shopper at home or in the store can quickly scan items and upload the information into a Netkey 6-powered kiosk to create a printed or e-mailed shopping list, order or purchase an item or simply link to the Web for further content about the item of interest. The system empowers shoppers by providing critical product information when and where they need it most, and by reducing the time spent waiting for orders to be prepared.

About Netkey
Netkey Inc. is the premier provider of self-service solutions for customer-focused businesses. Netkey's clients include Borders, JC Penney, Bishop’s Orchards, Army and Air Force Exchange Services, Fidelity Investments, Fleet, E*Trade and Ford. The company holds three U.S. patents for its self-service technology. For more information on Netkey, please contact us at 1-800-443-7924, via e-mail at [email protected], or visit us on the Web at www.netkey.com

Penny Crump, Netkey, Inc.
(203) 483-2888 x. 150
[email protected]


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