ELO TOUCHSYSTEMS WINS PRESTIGIOUS FROST & SULLIVAN MARKET ENGINEERING SALES STRATEGY AWARD AWARD UNDERSCORES ELO'S COMMITMENT TO "BEST-OF-CLASS" TOUCH-BASED KIOSK SOLUTIONS July 20, 1999 Fremont, California Elo TouchSystems, Inc., global leader in touch technology and wholly owned subsidiary of Raychem Corporation (NYSE:RYC), announces that it has won the most recent Market Engineering Sales Strategy Award from market-research firm, Frost & Sullivan. The award is given to Elo for "demonstrated excellence in sales strategy" in the kiosk market. According to Frost & Sullivan, Elo received the award because "the company possesses a well-organized, well-trained sales force that maximizes its market share potential by profitably matching the sales strategy investment with the customer potential." Frost & Sullivan is a leading customer-focused marketing consulting company. Its Market Engineering program is a measurement-based system that fully integrates market research, goal setting, strategic marketing, market planning, implementation, and monitoring as integral components of the marketing process. "The strategy of Elo's Kiosk Partner program has always been to provide its customers with the best possible touch-based kiosk solutions by forming alliances with major kiosk solution providers," says Annemarie Feely, Elo marketing manager. "The concrete evidence of this program's success is that Elo's touch solutions are most often chosen over our major competitor for use in kiosk applications. Frost & Sullivan reported that Elo's touch technology was chosen by 46 percent of those companies who implement touch-based kiosk solutions in the United States.. So, we are delighted to receive this accolade from Frost & Sullivan whose mission is to help its clients glean the best solutions from the marketplace. It is verification that we are on the right track." According to the Frost & Sullivan report, Elo TouchSystems received the award because the company "is able to provide a complete kiosk solution that includes defining of key design considerations, providing engineering design services, assistance in selection and procurement of hardware components, and integration. Furthermore, through its Elo TouchReady Software Partners, this company is able to partner with various software developers worldwide." For more information about the Frost & Sullivan report, Elo's kiosk solutions and other products and services, contact Elo TouchSystems at 800-ELO-TOUCH (800-356-8682) or visit Elo's Web site at www.elotouch.com. Direct electronic mail inquiries to [email protected]. # # # Elo TouchSystems, Inc., global leader in touch technology, develops, manufactures and markets a complete line of touch products that simplify the interface between people and computers. Founded in 1971, Elo has headquarters in Fremont, California and offices worldwide. Elo TouchSystems is a wholly owned subsidiary of Raychem Corporation (NYSE:RYC). For more information on Elo's products and services, call 1-800-ELOTOUCH (1-800-356-8682) or visit Elo's Web site at www.elotouch.com.
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