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Arbeitskreis zum Thema POI/POS-Kiosks etabliert
Kiosk Systems in Germany:
Updated list of KAUFHOF�s multimedia solutions
Eckhard Reimann, E.REIMANN:CUSTOMERIZED MARKETING (ERCM), Oberursel/Frankfurt (Germany)
The following table illustrates the updated status of KAUFHOF�s kiosk and multimedia projects at the end of 2000:
General Services:
- Customer Orientation System
� 173 kiosks per end of 200
Orientation Help "Magic Screen" � static and/or animated light signals to find specific kiosks
Surf-Inn / Internet Café � training, state-of-the-art technology and drinks in the space-age look of the surf-inn Internet café of the new millennium � 305 kiosks per end of 2000
Stairway-to-Heaven � in order to address specific actual themes
Perfuming of Store � for specific sales promotion and visual merchandising - 98 kiosks per end of 2000
Interactive Shop-Window � unique in Germany
Smilomat - test in "Fun-for-life" store for market research of customers� wishes and opinions
Control systems - 131 kiosks per end of 2000
Galeria Online magazine - 87 systemss per end of 2000
Kidz world:
Computer Games (test) - the latest age-specific computer games and video games for children: children will be in their element with fun fittings and bright colours for every product group.
Game World:
Games Chair � overview and test of actual Nintendo and Sony games � 20 kiosks per end of 2000
Toys Info System � total overview about all toys � 10 kiosks per end of 2000
Fashion:
Styling Mirrow � individual consultation on fashion and colours and information on the latest trends every season as well as virtual dressing for women, styling experience and personal on-screen fashion show � "German Multimedia Award in Gold 1998" as the best German kiosk application and German Retail Award 1998� 11 kiosks per end of 2000
Body Scanning (test) - for mass customization of men�s clothing
Home Textiles:
Bath Studio (test) � simulation of various designs
Curtain Studio � individual designing of one�s "dream window" � 3 kiosks per end of 2000
Mattress Studio � selection of indivual mattress � 9 kiosks per end of 2000
Household Goods:
Gift Registry Kiosk � 65 kiosks per end of 2000
Household Goods Order Center � information of actual inventory of chinas, silverware and kitchen utensils � 10 kiosks per end of 2000
Electrical Goods Order Center (test) � information about electrical goods
Media World:
Book Info Kiosk � database with about 450.000 books with details via audio and video presentation � 38 kiosks per end of 2000Music
Info Kiosk "Touch the music" � information, advice and entertainment at the touch of a screen - search of titels, themes, authors, stars out of a central music database � 50 kiosks per end of 2000
Tech Lab � information about PC hardware and software � 14 kiosks per end of 2000
Software / Game Station � overview and test of actual computer games � 31 kiosks per end of 2000
Debitel.net Station � information about news in and about Internet � 52 kiosks per end of 2000
Ticketing:
Ticketing Kiosk � calendar of events and ordering of tickets - 5 kiosks per end of 2000
World of Sports:
Sport InfoDesk- actual and store-specific information about sporting goods and sport services � 64 kiosks per end of 2000
Golf Simulator (test) � test of individual golf rackets
Gourmet heaven:
Food Order Center � ordering of foods via WebKiosk in the new online food store with over 1,500 products and recipes from around the world � 13 kiosks per end of 2000
Wine Consultant � information of wines and assistance for selection of wines depending on specific meals � 14 kiosks per end of 2000
Cosmetics:
Isle of Parfums � news about TOP 5 of parfums � award for "Best German Multimedia Application 2000"� 18 kiosks per end of 2000
Others:
Other systems � about 100 kiosks per end of 2000
KAUFHOF plans to expand this program from about 1.350 kiosks at the end of the year 2000 to about 1.700 systems at the end of this year and is really one of the trendsetters for kiosk applications in Germany.
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