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News Release
FOR IMMEDIATE RELEASEContact: Curt McAllister John Bailey & Associates (248) 362-4200
Visual Productions Inc. Helps Mopar Showcase Its Numerous
Products, Services In All-New Traveling Exhibit
CENTERLINE, Mich. - recently unveiled a new, 672-square-foot traveling exhibit, The Mopar Image Center. This one- of-kind mobile exhibit features a number of interactive kiosks and displays from Visual Productions, Inc (VPi) of Troy, Mich. VPi was pivotal in fabricating and installing the 17 electronic units within the 28-by-24 exhibit. The Mopar Image Center display, itself, is divided into sections and its story is presented through individual modules, each representing a unique part of the Mopar family. By visiting the exhibit, visitors will be taken on a journey through the exciting history of Mopar, from the 1920s to the present. "This has been a labor of love for the past two years," said Vpi President Tom Battaglia. "Mopar contracted us to build displays and kiosks that would show the diversity of their products and services. They've long been known for their great motorsports reputation but they wanted to remind the public that Mopar is much more than just their racing components. I think this traveling exhibit shows that diversity, effectively and interactively." Among VPi's featured units in The Mopar Image Center include: a Mopar Image Video kiosk which outlines "The Mopar Difference" story; a Mopar Vehicle Car Care Center display that provides tips on keeping your vehicle looking newer with quality Mopar appearance products, maintenance, repair and collision parts; and a Mopar Sportswear display case, featuring the latest in quality fashions and collectibles for Chrysler, Dodge, Jeep and Mopar.
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Other interior amenities provided by VPi include a Technology portal, providing a
dynamic, three-dimensional image of a minivan featuring Mopar's new Rear Seat Video and
Mopar Navigation System, and a Mopar Motorsports display center which allows visitors to
choose from one of five narrated, fast-paced videos that highlight Mopar's many racing activities.
This display is outfitted with a shifter that allows its user to change rapidly from World of
Outlaws series footage to the high banks of NASCAR Craftsman Truck action. The unit also
features a real Hemi Crate Motor found in numerous racing vehicles.
The Mopar Image Center is scheduled to make more than 30 public appearances
this year, setting up at motorsports races, classic car shows and fairs across the country. Locally,
the exhibit is slated to appear at the Tenneco Automotive Grand Prix of Detroit (June 16-18),
the Chrysler Jeep Detroit ABPA Gold Cup (July 6-9) and the Woodward Dream Cruise
(August 19).
Founded in 1991, Visual Productions, Inc. specializes in brand and product-focused
marketing solutions from retail design, event marketing, merchandising and interactive kiosk
programs. VPi is a two-time Chrysler Gold Pentastar Award winner and has garnered a number
of industry-related awards.
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