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  Press Release

Waddinxveen, 14 November 2001

adidas signs global Kiosk deal with n-store multimedia

After an extensive pilot in the new adidas MegaStores in Paris and Amsterdam, adidas and n-store multimedia signed a contract for the development and roll-out of a Global Kiosk Network.

The Multimedia Kiosk System spreads and features the adidas Online World to a innovative level. The Point of Sales at Key Retailers and adidas Stores has now become part of an integrated dimension of interactive consumer communication.

The Content Concept is based on innovation, communication, usability and flexibility. It enables the adidas Online World being accessable and useable in a consumer friendly and exciting way in a store situation.

The Kiosks will display a special developed content containing the next items;

See 3D Highlights; [ product info]

View shoes in three-D, latest products not (yet) available in the store…
View videos; [ branding / infotainment ]
View TV commercials from the latest campaigns
Enter the internet; [ .com ]
Restricted acces to adidas.com, introducing the website to a 100% target audience
Send e-cards; [communications ]
Send a free e-Card with pictures of adidas athletes, connecting sport people
Join & win; [ direct marketing ]
Attracting people to use the kiosk and signing up to the adidas mailing list
Get Technology; [ product info ]
Look at the complete techguide with all adidas techniques.

n-store multimedia will remotely manage the global kiosknetwork through the internet, with the Award winning Kudos remote management software V6.1 from DegaSoft.

Future touch-screen multimedia kiosks will be located at MegaStores, Shop-in-Shop concepts, and at key-accounts. Kiosks are already integrated in the new Paris, Amsterdam and Stockholm MegaStores. Two Kiosks have also been touring throughout Europe on the event truck last summer.

More information :
Theo Wieckardt
PR Manager n-store multimedia bv
n-store multimedia bv
Kastanjelaan 63a
Tel : +31(0)182-616634
GSM : +31(0)6-28884369
E-mail : [email protected]
Site : www.n-store.nl


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